More people would buy 4G LTE if the price was lower, which we know is possible because it is 2 to 10 times lower in Europe. And then a lot more people around here would have fast Internet service.

Kevin J. O’Brien wrote for the NYTimes 15 October 2012, Americans Paying More for LTE Service

A comparison by Wireless Intelligence, a unit of the GSM Association, suggests that being in the biggest LTE market has not brought low prices to U.S. consumers.

According to the study, Verizon Wireless, which is a joint venture of Verizon and Vodafone, charges $7.50 for each gigabyte of data downloaded over its LTE network. That is three times the European average of $2.50 and more than 10 times what consumers pay in Sweden, where a gigabyte costs as little as 63 cents.

Standard business practice: sell a new service for as much as the market will bear, and come down in price over time. Except in the U.S. there isn’t much of a market, with only 2 or 3 wireless carriers offering 4G LTE, as the article notes: