This comment by Seth Gunning came in on the backfire effect and how to leapfrog it. -jsq

Great article John. Thanks for turning me onto the research presented here, I’ll be looking into and using it. I’d also suggest a book called “Breakthrough: from the death of environmentalism to the politics of possibility”. I think you will love it.

Beyond changing the messaging on signs, which I think is a great idea, I think what the research reflects is a fundamental change in the approach to the work.

A key to community organizing work, as opposed to activism,

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